![]() And so, we really invested in digital marketing, something that we could both utilize from our previous careers before business school," Cantu explained. ![]() "Obviously people were quarantining at home and spending a lot more time online during the pandemic. Four months later, as the coronavirus pandemic raged and forced restaurants and bars to shut down, Cantu and Murphy saw demand skyrocket as patrons brought cocktail culture home. In January 2020, with the grace of Austin angel investors, Cantu and Murphy launched their first cans onto the local market. "We satisfied a lot of unknown consumer demand for something that was not beer, but that also wasn't spiked seltzer." "I think we kind of hit a nerve," Cantu explained of the relative quick success. in the morning, go buy food, cook that day and then head to class and do it all over again on very little sleep," Cantu recounted, explaining that the two launched the business while completing a full-course load of UT's demanding MBA program.Īs requests surged for the meals prepared aboard the affectionately dubbed "Ranch Hand" food truck, Cantu and Murphy expanded the business to include an offering of handmade cocktails. Equipped with the basics of business, Cantu and Murphy launched their first venture - a food truck that offered healthier options to the students on the sprawling UT campus. ![]() "I think that we were just really hungry to learn new skills outside of class and outside of our previous careers," Cantu told CNBC. Thirsting for a career change he enrolled at University of Texas McCombs Business School where he struck a friendship with Murphy. Cantu, a Texas-native, put in a 6-year stint in Washington, D.C., working in politics before leaving for the Lone Star State in 2016.
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